The Style Personality Engine

Mark Hunsmann
2 min readDec 13, 2023

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Released: AI Facial Analysis And Product Matching

Appearance and personality driving best matching product suggestions.
Detecting ‘style persona’ to push product matching appearance and personality | Photo Shutterstock

It began as an ambitious concept, a visionary aspiration. We recognized the transformative impact of thorough in-person color and style consultations on individuals, unveiling a profound understanding of their unique design, bone structure, physique, and facial features. Witnessing this revelation consistently we decided that the time was ripe to build technology capable of analyzing facial features and generating professional shopping guidance via Artificial Intelligence (AI).

Senior style consultant explaining fabrics and patterns to sales assistants.
Decades of experience in style consulting have been meticulously distilled into the algorithms powering our system

After a considerable investment of time and collaborative effort from our team of seasoned style consultants and application developers, our ambitious dream has materialized into reality. StyleIQ now swiftly generates top-tier recommendations with a mere input of a portrait picture. In a matter of seconds, it accomplishes what traditionally demanded several hours of meticulous in-person labor by professional stylists.

StyleIQ distinguishes itself by venturing into the realm of capturing individual personality traits, representing a pioneering leap forward in this domain.

The potential of such advanced technologies is boundless, poised to evolve into standard offerings for premium fashion retailers. While certain strides have already been made within the eyewear and cosmetics industries, particularly in assessing face shape (eyewear) and skin color (cosmetics), considerable room for enhancement remains. StyleIQ distinguishes itself by venturing into the realm of capturing individual personality traits, representing a pioneering leap forward in this domain. This technology identifies the customer’s ‘style persona’ and that way pushes product that does not only match user’s appearance but also their personality.

More information and access to Mark Hunsmann’s calendar can be found on Styleriser’s website.

About Styleriser

STYLERISER Inc. is an American-German tech startup providing retailers with intelligence in regards to matching product for their users.

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Mark Hunsmann
Mark Hunsmann

Written by Mark Hunsmann

Innovator, Tech-Entrepreneur, CEO @ Styleriser Inc., USA & Germany, https://styleriser.com

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